Fitness models can inspire with their lean, toned and muscular bodies. They can embody the image of what it means to be powerful, energetic and successful. However for every upside there is a downside and some might say a dark side. For many who are inspired to begin their health journey to look like a fitness model it can quickly become a false dream.
What It Takes
A fitness model will normally exercise for more than 2 hours a day, 6 days a week. Some will exercise every day.
They train in phases to maximise gains in strength and cardiovascular fitness. A fitness model in the strength phase can appear heavy or even podgy.
They eat healthy foods but in either extreme or minute quantities depending on the phase or photoshoot. Protein is always on the menu.
There are fitness models who do not use supplements but most consume enough supplements to fill a kitchen cupboard. Like their protein rich diet this can be very expensive.
They make many sacrifices. An impromptu catch up drink with friends, ice cream on a sunny day or pizza on a Friday night – not if you’re a fitness model.
They like to look at themselves. A fitness model will spend an incredible amount of time in front of a mirror judging themselves. Exercise disorders and other mental health issues related to body image are not uncommon.
The No Fitness Model Dream
He’s old and some say ugly but he’s proved that you don’t have to be sexy or false in the use of fitness models to sell an exercise product.
Life long surfer Mason Gilmour spent sixteen years in the health and fitness industry. During this time he created a balance and stability class called Surfgym. Surfgym was taught in London during 2011/12 using surfing balance boards, air cushions, fit balls and wobble boards.
Having to transport such a large amount of equipment in London was a back breaker. Mason needed a single product that could replicate the exercises performed on the multiple pieces of equipment used in Surfgym. When he realised this product did not exist he designed it and the Rooboard was born after two years of prototypes and extensive testing.
About Mason Gilmour: Mason has a Diploma in Sports Studies from Otago University in New Zealand and is a former personal trainer and health club general manager. As a life long surfer he knows the importance of balance and stability training and the importance of building a strong core to aid postural strength and prevent injury or back pain. He has also competed in triathlons, multi sports and has run one marathon. In 2003 he swam the English Channel in team from the London Surf Club.
No Pressure Exercise
You no longer have to plan your exercise around your commute, the hours your gym opens in which you can actually find a free piece of equipment and your lunch hour.
The Rooboard brings enhanced exercise benefits in as little as 15 minutes a day and opens up the potential to exercise almost anywhere. You are in charge of when you exercise, how you exercise and best of all you will achieve amazing fitness and functional strength gains.