I work in community development for a large London based housing association and design strategy to enable communities to connect, work, develop and increase wellbeing. Before this I spent sixteen years in the health and fitness industry, an industry I still have a very strong affinity with.
I also have a passion for fitness, especially functional fitness and body weight training. As a life long surfer I know the importance of physical power, speed and balance in my sport and I know how to train for it.
I feel like I have tried almost every exercise, every fad and every piece of fitness equipment over the last decade. Some have been great, others woeful and many have been pure infomercial marketing scams.
At differing times I have been extremely fit, muscled, strong and flexible. What I am now is balanced and at 42 years of age I feel I am in the best all round shape of my life.
The catalyst for this was designing and instructing my own fitness programe called Surfgym and from that designing my own fitness product called Rooboard.
Surfgym is a surfing inspired fitness programme for complete body fitness using the equipment I love to train with. While Surfgym itself was popular and I loved teaching the classes, the equipment itself was difficult to transport and some of it was quite dangerous for first time users.
This made me research what the single best piece of equipment would be to perform the whole Surfgym class on and enable the participant to train in their own time and location. When I realised the equipment I wanted and needed was not available, in true Kiwi style I decided to have a go at it myself.
I did not set out to be a start-up founder or fitness product designer – those things just happened because I have a passion for fitness and wellbeing and the Rooboard is the culmination of a significant stage of that journey.
I designed the Rooboard for me and I designed it for you. I used my own money to design it, build it and launch it. It is everything that is not on the market and at the same time it brings together all the best qualities of many pieces of existing fitness equipment. I charge the amount I require to cover the design and production costs and keep the next innovation in the pipeline.
I still work full-time and I love my job. Like most of us I want to grow, develop and succeed in all areas of my life and career. The Rooboard is my entrepreneurial motivation and my constant travel companion. I use it every day, it travels on the London tube almost everyday but most Londoners will never know of it. Does that matter – no. What matters to me is that it works and it works fantastically well.
The Rooboard is my fitness product and I designed it for everyone who is as passionate about health and fitness as I am and who is as busy as I am. I am very proud of it and when I box one for sale I get a huge buzz out of wondering who will open that box at the other end. If that person is you, thank you for enabling the innovation and fitness passion to continue.